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DigiEdu4all Good news is that Reliance Industries is preparing to launch feature phone with 4G capability creating a new category of mobile device in India, in a bid to attract users to its telecom venture Reliance Jio Infocomm. These devices could be priced as low as Rs.1000 and will come bundled with unlimited voice and video calling, besides digital content, people familiar with the plans. These devices will offer the feature phones with Voice over LTE (VoLTE) technology, seeking to win over customers from the rural and tier-3 markets who use phones mainly to make calls. About 65% of India`s more than 1 billion mobile phone subscribers still use feature phones. Affordability- the cheapest 4G smartphones cost about Rs. 3000 - and lack of scope for either user have deterred the faster adoption of smartphones. Jio the only telco in India that offers VoLTE to make calls, has added over 25 million users since starting services on September 5 and is targeting 100 million in the shortest time equivalent to about 38% of market leader Airtel`s 260 million subscribers in the country. Reliance is developing two feature phones priced at about Rs. 1000 and Rs.1500 that are likely be launched during January-March. The device will function just like smartphones and will include the use of data to access the internet and make calls only thing missing will be the touchscreen. If Jio launches VoLTE features phones at Rs. 1000, it can potentially shake up the market because the target audience in that segment may perfer to choose phones with free calling inbuilt. The 4G telco is working with domestic handset maker Lava International and chinese original equipment makers to manufacture these features phones. Jio is said to be subsuming part of the selling price to make the 4G features available at about Rs. 1000 (about $15). The cost of making the phones is about $25 and they are usually sold for about Rs.2500. Regards. Sunder Thadani. 20161116.