Indian now can enjoy buying even the vegetables online. Some of the main players are:
Bigbasket, Grofers, zopnow, Amazon Now, Godrej Natures`s Basket.
Cities: 25.
Ticket size: Rs. 400 (min. Rs.100, max. Rs. 1500).
Daily: Rs. 45000 devliveries per day, 70% of which contain fruits and veggies.
Big Model: While most players are aggregators- they follow a hyperlocal model by tying
neighbourhood stores and sourcing from them- Bigbasket follows a farm-to-fork
model where it buys in bulk from farmers.
Pricing: Prices change daily and are benchmaked twice a week with local markets. veg
vendors may be cheaper in evening as they have to dispose of veggies.
Retail: Online grocery contibutes less than 1% to the $500 billion retail industry
(70% of which is food and grocery), but is expected to climb to 2.3% by 2013.
Your views, suggestions, or comments are most welcome.
Sunder Thadani.20161017.
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