Email to get proper response. Sending the right cold email could land you your next client, employee, or even job.
However, as you probably know from experience, trying to get in touch with someone you have never met, especially
if they are quite busy; can be an exercise in futility. Thankfully, there are proven tactics that will increase your
odds of getting a response. Master networker Keith Ferrazzi, author of the bestselling career guide “Never Eat Alone”,
can tell you what`s consistently worked for him. Here is how he recommends getting off on the right foot.
(1) Have a subject line that grabs their attention: Regardless of what you write, your email is in`t getting read if the
subject line isn`t compelling. “Focus on your strongest hook, either the contract you have in common or the
specific value you have to offer.”
(2) Send it at the start or end of the day: If you are contracting a busy person, they will probably miss your
message if you send it during their working hours. Send it first thing in the morning or as the workday ends,
when they are probably checking their inboxes.
(3) Think a brief message: Think about the way you process emails. If you cannot get to the point within a
single screen`s worth of text, the recipient is most probably going to send it to the trash or forget it forever.
(4) Give a call to action: ” Make your first request clear and easy,” Instead of writing something vague like “I`d
love to get coffee sometime” or “get on the phone”, give them some time and dates that work for your, and
note how long they would take.
(5) Proofread your email aloud: Read through your email, loud if possible (even if it is under breath), to hear
how you are coming across. The goal is to be clear and conversational.
(6) Check your spelling and grammar: Incorrect spelling may create confusion. Browsers have built in spell-checks-
there is no excuse for rushed by sending a message with types or bad grammar.
Sunder Thadani 20170507.
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