Subject: DigiEdu –Cinema screens in India.
India currently has around 2200 screens, and expected to have 3000 of them by FY19. While e-commerce, telecom, banking and even retail has been quick to harness its customer data, multiplex chains don`t often feature as case studies for date analytics.
Having run loyalty programs, and captured mobile numbers, and email IDs on online booking systems, they`re now looking at reaching out to customers better. Pricing and margin optimization is important. Ticket pricing is the single biggest influencer of revenues and profit. There is something called predicting sales, which in, part also means predicting how well a movie is likely to do at the box office. However, when it comes to forecasting sales, the business can benefit from knowing relative sales across screens, up and down trends.
As customer engagement increases, using analytics can help multiplexes understand the best times to screen a movie, ensuring, a rise in reviews and ratings, feedback, and improving the quality.
Sunder Thadani.170106.
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